Hidden.
Contact us
IT
Editorial plan & production
Video, photography and vertical formats every week, at the pace of the platforms.
We measure Posts per month, reach, engagement.
Our recommendation
The content engine.
Content every week for the brand and for the people who lead it. It is the second of the four steps in our method.
01DiagnosisGrowth Map & audit: where you are losing opportunities.
Most requested02Content engineWeekly content, community, creators and leadership on social.
03ToolsWebsites, automations and AI assistants that run on their own.
04MeasurementA report every month, in the language of whoever decides.
What is inside
The parts of the engine
Community
Comments and messages that always get an answer, every day.
We measure Response time, conversations that turn into enquiries.
Creators
Selection, briefing, contracts and rights for creators.
We measure Cost per piece, reach within the right audience.
Leadership on social
The CEO and managers as the recognisable voice of the company, especially on LinkedIn.
We measure Profile growth, mentions, inbound requests.
Employer branding
Your own people as the voice of the brand, where talent looks for you.
We measure Qualified applications, time to hire.
Leadership on social
People look up who leads the company.
82%of employees research a CEO’s online presence when considering joining a company.
4 to 1employees would rather work for a CEO who uses social media.
78%of employees, and 91% of financial readers, expect the CEO to communicate on social media in a crisis.
Source: Brunswick, Connected Leadership 2022. Employees of companies with 1,000+ staff and financial readers; Italy is not in the sample. Tap a figure to open the report.
How we measure it
What we measure every month
Only 18% of organisations investing in employer branding can clearly communicate its return (Conference Board, 2025). 44% of communicators struggle to tie results to business goals (Cision, 2025). That is why every month you get a one-page report, with the metrics that matter to whoever reads it.
LeadershipInbound requests, reputation, share of voice against competitors.
HRQualified applications, time to hire, candidate quality.
CommunicationsMetrics tied to business goals.
It starts with a diagnosis.
One minute with the Growth Map to see where you stand, or thirty minutes with us.