AI & data

How we use AI. And your data.

Choosing an AI partner means trusting how it handles your data. These are the rules we work by, written before you ask.

Your data stays yours.

We use the data you entrust to us only for the agreed work. When the engagement ends, on request, we return or delete it.

No training on your data.

We only use professional AI services that, by contract, do not use the data we send to train their models.

A person always checks.

Nothing prepared with AI is published or delivered without review by a person on our team.

Transparency on what is generated.

Realistic images, video and audio created or edited with AI are labelled as such, as required by Article 50 of the EU AI Act, applicable from 2 August 2026.

Only the access we need.

We ask for access only to the systems we need, with personal accounts, and hand it back when the work ends.

Pilot first, then scale.

Every AI project starts small, with a measurable goal and inside the tools you already use. It only grows if it works.

What about the Growth Map? It only reads public pages of the website you enter. Your email address is never sent to an AI provider. The full list of providers we use is in the privacy policy.

Questions about data and AI?

Write to us: we answer in full, including for your legal or procurement team.

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